🌍 A community for expat & homeschool families worldwide
Your child will build their first real business.
Step by step. Together with you.
Step by step. Together with you.
Kids Business School is an online community where children aged 7–14 learn to think like creators: spotting ideas, making products, landing their first real sale, and managing their first earned money. No lectures, no tests — only real actions, backed by family, mentors, and a community that gets it.
7–14
years old — who it's built for
5 days
to a first business idea — free
12
monthly challenges a year for members
1st
real sale is the heart of the flagship
Why this exists
School teaches children to consume knowledge.
We teach them to create value.
We teach them to create value.
The standard path — study hard, get grades, get a job, earn a salary — was designed for last century's economy. The children who thrive in the next 20 years will be the ones who can spot problems, create solutions, and bring them to real people. School skips those skills entirely. That's exactly what we teach.
🧠
Doing beats studying
Every lesson ends in a real action, not a test. One real sale to one real customer teaches more than a month of theory.
Mission & principles →
👨👩👧
Child leads, family supports
The ideas, decisions, and products belong to the child. Parents stand beside them as partners, not supervisors. Built for expat, homeschool, and international school families.
Mission & principles →
🤖
AI as a working tool
Children use AI the way modern entrepreneurs do — for ideas, names, and feedback. Your ideas lead; AI just helps you move faster.
Claude & AI strategy →
How it works
Three courses — from a first idea to a working business
The path is built as a ladder: every step delivers a result on its own, and each one naturally leads to the next.
👀
Free
Open Your Eyes — 5 days
A five-day challenge after which your child starts seeing business opportunities everywhere. The perfect zero-risk entry point.
Course details →
🛠️
4 weeks
Business Explorer
Your child creates their first real product — from raw idea to something they can show and offer to real people.
Course details →
🏆
9 weeks
Complete Business Builder
The flagship: the full cycle of building a business — product, pricing, and the first real sale with first earned money.
Course details →
The family journey
From a free first step — to community mentor
At Kids Business School a family doesn't "take a course and leave." It grows inside the community — and at every stage receives more than it puts in.
👀
Step 1 · Free
Getting started — the 5-day challenge
The family joins the community and takes the Open Your Eyes challenge. The child finds their first business ideas; parents see the method in action. No commitment whatsoever.
✓ A first idea and a taste of the method — $0
🛠️
Step 2 · First course
First product — Business Explorer
In 4 weeks the child turns an idea into a real product. The family shares results in the community and gets its first feedback from other families.
✓ A finished product + a confident child
💸
Step 3 · Flagship
First real sale — Complete Business Builder
The full cycle: product, price, customer, sale. The moment a child first holds money they earned, not received changes how they see themselves — permanently.
✓ A working mini-business + first earned money
🔁
Step 4 · Membership
Young entrepreneur — community member
After the flagship, the business doesn't stop. Monthly challenges build a new skill every month, the Hall of Achievements collects the wins, and the community brings friends who build things too — all over the world.
✓ 12 challenges a year + Hall of Achievements + a growth environment
🌟
Step 5 · The summit
Mentor — a family that leads others
Experienced families become mentors for new cohorts. It's status, growth, and real benefit: free membership, free access to courses, a bonus for every cohort they run, and referral commission for families they bring in.
✓ Free membership ✓ Cohort bonuses ✓ Referral commissions
Beyond the screen
A book your child can hold — and actually do
14 real-world missions, 100 business ideas, and one true father-son story. The same method as the courses — now in a book you can read together.
The first step is free.
And it can change your child's trajectory.
And it can change your child's trajectory.
Join the 5-day Open Your Eyes challenge. Five days from now, your child will be spotting opportunities where they used to see just everyday life.
🚀 Start the free 5-day course
🚀 Free first step
Start the 5-day challenge right here
Enter your email and we’ll send you a one-time sign-in link. Open it, confirm you’re there, and you’re straight into your family’s Kids Business School space — no password to create or remember.
✓ Free✓ No password✓ Just your email
Already have a sign-in link? Open your Learning Hub
The founding mission
We're raising a generation that creates value instead of just consuming it — children who see problems as invitations, money as a tool they understand, and the world as something they have a hand in shaping.
The education → job → money pipeline is a map drawn by someone else for someone else's benefit. Kids Business School helps families hand their children a different map — one where they drew it themselves.
What we're really building
This is not a kids entrepreneurship platform. It is not a financial literacy course. It is not a "how to make money as a kid" programme.
It is a community for families who believe the next generation deserves better tools — tools for thinking, creating, evaluating, building, and contributing. Tools that school almost entirely ignores.
Business is the vehicle. Financial freedom, creative confidence, and world-improving thinking are the destination.
Financially free
Children who understand money as a tool — not a reward for obedience. Who know how to create it, manage it, grow it, and use it to build the life they want.
World improving
Children who see problems as opportunities to help — not complaints to scroll past. Who believe their actions can change things for real people around them.
Genuinely involved
Children who participate — in their community, in their economy, in their own futures. Not passive recipients of an education designed for someone else's economy.
The problem we're solving
The broken pipeline
The standard path most children are on: study hard → get good grades → get a stable job → earn a salary → retire. This was designed for the industrial economy of 1950. It teaches compliance, not creativity. Execution, not initiative. Consumption, not creation.
The children who thrive in the next 20 years will be the ones who know how to identify problems, create solutions, build systems, and adapt. None of those skills are on a standard curriculum.
Parents know this. They feel it. They just don't have a structured, safe, community-supported way to give their children something different. That's exactly what Kids Business School provides.
Why this community exists — the three beliefs
1
Children are more capable than the education system assumes
A 9-year-old who understands cost, price, and profit — and has experienced making a real sale — has genuine financial intelligence that most adults lack. Capability is not age-gated. It's opportunity-gated.
2
Doing beats studying, every single time
No amount of reading about entrepreneurship produces the same learning as one real sale to one real customer. The whole curriculum is built on this: every lesson ends in a real action, not a test.
3
Community multiplies individual effort
A child sharing their first sale with 200 families who understand its significance is experiencing something school can never replicate. Belonging to a community of builders changes identity — permanently.
The 10-year vision
In 10 years, the children who went through Kids Business School are in their late teens and early twenties. Some are running real businesses they started as children. Some bring an entrepreneurial mindset to careers that would have been just jobs. Some are solving problems in their communities. Some are financially independent before 25.
All of them have something in common: they know they can create things that didn't exist before. They learned it young enough that it became part of who they are.
Product
The Book: A Kid's Guide to Starting a Business
14 missions, 100 ready-made business ideas, and one true father-son story — now in a book your child can hold.
For kids aged 10–15
100 business ideas included
Based on a true father-son story
⬇️ Download the book (PDF)
It is a practical, mission-based book for kids aged 10–15. Through 14 clear missions, kids learn how to spot real problems, build simple products, and make their first real sale.
Inside, your child will learn how to:
- Spot real problems and opportunities
- Turn interests into business ideas
- Talk to real customers
- Build a simple first version
- Set a price and understand profit
- Make a first real sale
- Learn from mistakes and keep going
👪 For parents
You do not need to be an entrepreneur to guide your child through this book. The missions are safe, local, and parent-visible.
Your role is not to build the business for your child. It is to ask good questions, support real effort, and help them discover what they are capable of.
About the creators
Serge has spent his life building businesses. A few years ago he started teaching his son Max the real thing — real problems, real customers, a real first sale.
Watching how fast it grew Max's confidence and changed how he saw the world, Serge built Kids Business School so any parent — entrepreneur or not — can give their child the same head start.
Read one chapter. Do one mission. Build something real.
Get it on Amazon
Section 4
Full ecosystem map
Every product, its relationship to every other product, and how a family moves through the complete system.
The complete progression
F
Open Your Eyes
Free · 5 days · Entry point
£
Business Explorer
$19–27 · 4 weeks · Direction finder
£
Complete Business Builder
$297–497 · 9 weeks · Flagship
F
Mentor Training
Free · 4 weeks · Earned on completion
∞
YEC Membership
$19–29/mo · Ongoing · Community layer
💡
The logic: One free course builds curiosity and first idea. The cheap course creates direction and commitment. The flagship is the transformation. The mentor course converts graduates into community assets who run cohorts. The membership keeps everyone engaged and generating recurring revenue indefinitely.
Product relationships
| Product | Price | Duration | Primary job | Leads to |
|---|---|---|---|---|
| Open Your Eyes Challenge | Free | 5 days | Build curiosity. Generate first idea. Demonstrate value before asking for anything. | Business Explorer |
| Business Explorer | $19–27 | 4 weeks | Map the business world. Choose a direction. Define an offer. Create commitment to the flagship. | Complete Business Builder |
| Complete Business Builder | $297–497 | 9 weeks | Full business cycle. The flagship transformation. Mentor-run cohorts. | Mentor Training + Membership |
| Mentor Training Course | Free | 4 weeks | Train graduates to run cohorts. Create leadership pipeline. Community becomes self-sustaining. | Active mentor + cohort leader |
| YEC Monthly Membership | $19–29/mo | Ongoing | Retain families. Monthly challenges keep skills growing. Recurring revenue base. | Renew or deepen mentor role |
| Udemy Course | $27–97 | Self-paced | Separate distribution. Adapted from flagship. Feeds discovery of Skool community. | Skool community |
Section 6
All courses — detailed overview
Every course, its curriculum logic, and how it connects to what comes before and after.
Course 1 — Open Your Eyes Challenge
Free · 5 days · 15 min/day · Ages 7–14
The curiosity-building entry point. Children learn that problems are everywhere and that noticing them is the first skill of every entrepreneur. Ends with a Business Idea Card — the seed of everything that follows.
| Day | Title | Core skill |
|---|---|---|
| 1 | Open Your Eyes | Problem observation — the Problem Hunt walk |
| 2 | Who Has This Problem? | Customer empathy — first real interview, no ideas yet |
| 3 | What Could Help? | Creative brainstorming — No Bad Ideas rule, community vote |
| 4 | Is This Real? | Feasibility — Cost/Price/Profit maths, 5-point reality check |
| 5 | My First Business Idea | Business Idea Card — the milestone and conversion moment |
Course 2 — Business Explorer
$19–27 · 4 weeks · 3 lessons/week · Ages 7–14 · No background required
The direction-finding course. Children map the modern business landscape, discover what's possible for their age and interests, encounter AI tools and physical product opportunities, and leave with a chosen direction and a clear vision to take into the flagship. Works as a standalone or as a natural follow-on from the free challenge.
| Week | Theme | What's covered |
|---|---|---|
| 1 | The Business World Today | Tour of modern business models — offline, online, products, services, platforms, subscriptions, AI-powered, upcycling. Real examples at every age. Idea lists by type and age group. How businesses make money in 2025. |
| 2 | Spot Your Opportunity | Problem-spotting frameworks. Trend identification. Gap analysis. How to use AI tools for idea generation — prompts included. Physical product deep-dive: upcycling (jeans to bags, fabric scraps to accessories), AI-generated board games, printable products, creative kits. |
| 3 | Choose Your Direction | Matching ideas to age, skills, and available resources. The Direction Fit Matrix. Offline vs online vs AI-assisted vs physical. Choosing one direction with genuine confidence and evidence. |
| 4 | Define Your Offer & Vision | First offer design. Who it's for, what it does, why it matters. The one-page Vision Brief — the document they carry into the Complete Business Builder. Ready to build. |
Course 3 — Complete Business Builder
$297–497 · 9 weeks · 3 lessons/week · Ages 7–14 · Flagship · Mentor-run cohorts
The full business cycle. Every stage a real business goes through, translated for children with complete age adaptations, AI tool integration, physical and digital product guidance, and modern business model coverage. Families go through this in a mentor-led cohort of 6–10 families. No background required — complete beginners and Business Explorer graduates both start here.
| Week | Theme | Business skills covered |
|---|---|---|
| 1 | The Modern Business Landscape | Business model overview. Online vs offline. Products vs services vs digital vs AI-powered. Choosing your world. Real modern examples children can relate to. |
| 2 | Idea Generation | Problem-spotting. Trend analysis. Gap identification. AI-assisted ideation with prompts. Idea lists by age and interest. Upcycling and physical product opportunities. Board games with AI. Printable businesses. |
| 3 | Idea Evaluation | Scoring frameworks. Market sizing for kids. Competition analysis. Customer conversations. Go/no-go decision with evidence. |
| 4 | Design & Planning | Simplified business model canvas. Offer design. Production planning. Resource mapping. The full blueprint before building anything. |
| 5 | Production & Making | Physical products deep-dive. Digital product creation. AI tools for production — board games, printables, digital art, personalised items. Quality systems. Consistency and repeatability. |
| 6 | Pricing & Finance | Full cost accounting. Pricing psychology. Profit margins. Break-even. Simple cash flow. First bookkeeping record. Understanding financial statements at a child level. |
| 7 | Marketing | Customer profile. Brand basics. Storytelling. Word-of-mouth systems. Age-appropriate channels. AI-assisted content creation. What marketing actually is vs what people think it is. |
| 8 | Selling | The complete selling cycle. Finding customers. Making offers. Handling objections. Following up. First real sale target. The mindset of a seller vs the mindset of a creator. |
| 9 | Bookkeeping & Records | Income, expenses, profit tracking. Simple ledger. Reading your own numbers. Why records matter. First full financial review of the child's business. |
| 10 | Personal Money Management | What to do with profit: pay yourself, save, reinvest. The entrepreneur's relationship with money vs the consumer's. Building wealth intentionally vs spending reactively. |
| 11 | Analysis & Learning | Reading business data. Identifying what's working. Making evidence-based decisions. The monthly review cycle. Separating feelings from facts. |
| 12 | Growth & Scaling | What scaling means for a child-run business. Systems, delegation basics, reinvestment decisions. The path forward. Final Showcase presentation to the community. |
Course 4 — Mentor Training Course
Free · Unlocks on CBB completion · 4 weeks · For parents and older children (13–14)
Not a business course. A coaching and leadership course. Teaches graduates how to guide other families through the courses they just completed — as cohort mentors. Graduates run real cohorts of 6–10 paying families and are compensated based on cohort performance.
| Week | Theme | What they learn |
|---|---|---|
| 1 | The Mentor Mindset | Coaching vs teaching. Asking questions vs giving answers. How to celebrate failure as data. Adapting to different ages and personalities. |
| 2 | Supporting Families Through Courses | Reading where a family is in their journey. Giving useful feedback without taking over. Handling discouragement. Keeping cohort energy high through hard weeks. |
| 3 | Community Craft | How to write posts that generate engagement. Welcoming newcomers effectively. Running office hours threads. Sharing your story as inspiration without intimidating. |
| 4 | Running Your Cohort | Practical cohort management. Weekly check-in structures. Managing group dynamics. Measuring cohort health. Understanding the metrics that determine mentor effectiveness and compensation. |
Section 7
Pricing strategy
Every price point is justified by the trust already built and the value delivered at the previous stage.
Free challenge
$0
Open Your Eyes · 5 days
One complete experience. A real Business Idea Card. Zero cost. The trust investment — the returns come in every paid conversion that follows.
Entry paid offer
Business Explorer
$19–27
One-time · 4 weeks
Priced as an easy yes. Low enough that a family doesn't hesitate after the free challenge. High enough to signal real value and create financial commitment to continuing.
Flagship
Complete Business Builder
$297–497
One-time · 9 weeks · Mentor cohort included
The transformation product. Comparable to a term of tutoring. Justified by 9 weeks of structured real-world business education plus a mentor-run cohort experience unavailable anywhere else.
Membership
$19–29
Per month · Ongoing
Monthly challenges, community access, resource library. Less than a family dinner per month for continuous entrepreneurial education and community belonging.
Mentor Course
$0
Free — earned, not bought
Never sold. Earned by completing the flagship. This makes it feel like a privilege — which dramatically increases the quality and motivation of the people who complete it.
Udemy Course
$27–97
One-time · Self-paced
Adapted flagship for Udemy's platform. Revenue is secondary — Udemy's 50M+ learners discovering the community is the primary goal.
Section 14
Udemy strategy
A separate distribution channel that feeds the Skool community. Revenue secondary. Discovery primary.
The Udemy relationship
The Udemy course is an adapted version of the Complete Business Builder — same educational content, video-only format, no mentor cohort, no community activities. Complete and valuable on its own. Every lesson mentions the Skool community naturally, and a dedicated final section introduces it directly.
Udemy's 50M+ learner base is a free acquisition channel. A percentage of Udemy completers will find the community and convert to paid members — without any paid advertising required.
Udemy to Skool funnel
1
Discovery
Organic Udemy search for "kids business", "entrepreneurship children", "business course kids". Udemy algorithm recommends to existing learners.
2
Complete Udemy course
Full value delivered. Not a teaser. Udemy learners have paid and deserve the complete education.
3
Community discovery
Every lesson mentions the community naturally. Final section introduces Skool directly — the mentor cohort experience, the monthly challenges, the Showcase Hall.
4
Join Skool
Udemy graduates join as free members via a special link. Full community access. Natural funnel to Business Explorer or CBB purchase depending on their current stage.
Community DNA
Claude & AI strategy
AI is not a feature in Kids Business School. It is woven into the DNA — as a tool for children, a thinking partner for parents, and a capability layer in the products we build.
The positioning
Most kids education platforms treat AI as a threat or an afterthought. We treat it as the most important business tool of the next generation — and we teach children how to use it as a genuine business partner from their very first lesson.
Every child who goes through Kids Business School should leave knowing: AI is something I know how to use, not something that happens to me.
Three levels of AI integration
Level 1 — Claude for children: the business partner
Throughout every course, AI is introduced as a business partner — not a shortcut. Children learn to use Claude for:
- Idea generation: "Give me 10 business ideas for a 10-year-old who loves animals and has $20 to start."
- Product design: "Help me design a board game about space for children aged 7–9 that can be printed at home."
- Customer research: "What questions could I ask people to understand if they have this problem?" / "What might someone say if they don't think this is useful?"
- Marketing copy: "Write 3 different ways to describe this bookmark business to: a neighbour, a school parent, and a grandparent."
- Pricing research: "What do similar products sell for? Help me understand what a fair price might be."
- Pitch preparation: "Help me practise my pitch. Ask me hard questions about my business idea."
- Upcycling ideas: "I have old jeans and fabric scraps. What products could I make that people would actually want to buy?"
Level 2 — Claude for parents: the thinking partner
Parents are given prompt guides in every course for using Claude themselves — not to do the work for their child, but to support them better:
- When the child is stuck: "My child is 10 and is trying to start a bookmark business but can't figure out who to sell to. What questions should I ask them to help them think it through — without me giving them the answer?"
- When they want to give feedback: "My child just made their first prototype. Here's what they made: [description]. What are 3 genuinely good things about it and 1 honest improvement question I could ask them?"
- When the child is discouraged: "My child got a 'no' on their first sale attempt and is feeling defeated. What could I say to reframe this as useful learning without dismissing how they feel?"
- Age adaptation: "This week's lesson is about pricing. My child is 8. How should I adapt the concepts so they understand without it being too abstract?"
Level 3 — Claude in the products we build
Claude is embedded into the tools we create for the community — not just mentioned as something to try:
- Interactive worksheet app (already built): Add a "Generate result card" button — already done. Add an "Ask Claude for feedback" button on key worksheets that sends the child's answers to Claude and returns personalised, age-appropriate feedback.
- Idea generator tool: A standalone page on the server — child fills in their age, interests, and available budget. Claude generates 10 personalised business ideas with brief descriptions. One-click to save to their worksheet.
- AI pitch coach: Child types their business pitch. Claude plays a friendly customer asking 3 realistic questions. Child responds. Claude gives 2 specific pieces of feedback. Embeds into the Month 6 First Sale Challenge.
- Product name generator: Child describes their product. Claude generates 10 name options with explanations. Child picks one or asks for more. Saves directly to their Business Explorer worksheet.
- Parent advisor: A parent types what's happening ("my child is stuck on pricing") and Claude gives 3 specific coaching questions to ask their child — never answers for the child, always supports the parent's role as facilitator.
AI prompt libraries — by course
| Course / context | Prompt library location | Number of prompts |
|---|---|---|
| Open Your Eyes Challenge | Day 3 worksheet — "use AI to generate more ideas" | 5 prompts (idea generation, problem reframing) |
| Business Explorer | Week 2 lesson — AI as idea partner | 15 prompts (all stages of exploration) |
| Complete Business Builder | Resource Library — dedicated AI section | 40+ prompts across all 9 weeks |
| Monthly membership challenges | Each month's challenge post | 3–5 prompts relevant to that month's skill |
| Parent guides | Each lesson's parent guide tab | 2–3 prompts for supporting without doing |
| Resource Library | Permanent AI section — updated monthly | Growing library, community-contributed |
The AI principles — what we teach children
1
AI is your assistant, not your replacement
Your ideas lead. Your judgment evaluates. Your creativity shapes. AI helps you go further faster — but the business is yours. If you let AI make all the decisions, you learn nothing and build nothing that's genuinely yours.
2
A good prompt is a business skill
The ability to tell AI exactly what you need — and evaluate whether what it gives you is good — is one of the most valuable skills of the next decade. We teach prompting explicitly, not as a trick, but as a professional capability.
3
Always test AI output against reality
AI can be wrong. AI can be generic. AI doesn't know your specific customer, your specific neighbourhood, your specific situation. Every AI output gets tested against what you actually know. The child who blindly follows AI output hasn't learned entrepreneurship — they've learned to copy.
4
AI is most powerful when combined with human insight
The children who will thrive are the ones who use AI to amplify their own thinking — not replace it. We teach this by always pairing AI use with a human action: interview a real person, test with a real customer, get feedback from a real community member.
Claude-powered tools — build roadmap
| Tool | When to build | Complexity | Value |
|---|---|---|---|
| Idea generator (age + interest → 10 ideas) | Phase 3 — before Business Explorer launch | Low — single API call | High — every family uses it immediately |
| "Ask Claude for feedback" on worksheets | Phase 4 — with flagship launch | Medium — integrate with existing worksheet app | Very high — replaces need for mentor in key moments |
| AI pitch coach (Month 6 challenge) | Phase 4 — with First Sale challenge | Medium — conversational UI | High — dramatically reduces first-sale anxiety |
| Product name generator | Phase 3 — early tool, easy win | Low — single API call | Medium — fun and immediately usable |
| Parent advisor ("my child is stuck on...") | Phase 5 — after mentor system runs | Low — simple prompt wrapper | High — scales parent support without CM time |
🤖
The model for all Claude-powered tools: Every tool follows the same pattern — child or parent inputs something specific about their real situation, Claude responds with something genuinely useful and age-appropriate, the output connects back to a real action in the community or worksheet. AI never sits alone. It always leads to something human.